William Hill Bookie Rating

William Hill
8 Overall Score
ODDS: 8
MARKETS: 7
WEBSITE: 8

Above average odds | Decent free bets and betting promotions | Easy to use website

Customer service could be improved | Slightly limited range of markets

WilliamHill.com.au Rating

William Hill are without doubt one of the UK's biggest online bookies and launched in Australia in 2015. They've been a global sports betting brand for years and it's their reputation for offering above average odds that's made them a firm favourite amongst sports bettors.

William Hill offer a decent range of Australian betting markets as well as a wide range of international markets thanks to their history. William Hill have also been known to offer some of the best free bets going with the current William Hill free bet proving very popular.

WilliamHill.com.au also seem to be constantly improving the online betting experience for their members with improved functionality on their website and special offers for members obviously high on the agenda. Although quite not as good as their UK site, WilliamHill.com.au is steadily improving and we can't see it being long before it offers as much as their dot com.

Despite the fact that William Hill are such a big global brand it's their customer service department that sometimes let them down which still has room for improvement when compared to some of the best bookies we feature. Bet365 seem to have nailed customer service.

William Hill Bonus Bet
William Hill Bonus Bet
Claim Offer

William Hill are offering to match all first bets with a bonus bet of equal amount. Bet between $5 and $200 and they'll match it with a bonus bet. William Hill Bonus Bet »


William Hill offer a very generous free bet but the real beauty of joining William Hill lies in what they offer when you become a member. William Hill have developed a range of fantastic promotions and free bet offers that seem to be constantly evolving to offer members more.

They've an extremely popular '25% Bonus on 4-Leg Multis' promotion as well as William Hill's daily Moneyback offers on horse racing. You certainly won't be disappointed with the range of promotions you can take advantage of as a member of William Hill.

Overall William Hill actually seem to listen to what bettors want and are constantly introducing great promotions and developing their website to improve the betting experience they offer.

They offer members a decent range of unique betting promotions each week on Soccer, Horse Racing, Greyhound Racing, Cricket as well as odds boosts on special markets.

Register at WilliamHill.com.au

Betting Odds

As mentioned previously William Hill are well known for offering above average odds and generally do so for the majority of sports and racing events they offer markets on.

The market range may not be as comprehensive as other online bookies but if they have the bet you're looking for, William Hill will more than likely be offering fairly competitive odds.

Market Range

William Hill have a fairly decent market range across nearly every sport with their racing markets particularly impressive. William Hill offer markets on all the usual Aussie favourites including AFL, NRL, Cricket, Cycling, Soccer and lots more sports betting events.

When it comes to international markets their presence around the world has clearly put them in a good position as their coverage of various World Cups is up there with the best bookies.

Website Design

Although quite basic in design, William Hill's website looks great and makes finding the bet you're looking to place a quick and easy process. William Hill also seems more personalised than most bookies and offers heaps of great betting features like their Jockey Challenge.

As previously mentioned, there is room for improvement with WilliamHill.com.au, but as one of the newer International bookies to launch in Australia, it probably won't be long before it gets the same treatment as WilliamHill.com and becomes a World leader in online betting.

William Hill Website: www.williamhill.com.au

William Hill Email: service@williamhill.com.au

Australia: 1800 007 238
International: +61 889 238 008

William Hill / PO Box 700, Parap, Northern Territory, Australia 0804

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